Complete Experience

Two decades of building human-centered products and leading research organizations across technology, healthcare, and aerospace.

Board & Advisory

Interim Associate Board Chair

Citizen Schools Illinois

Served as Interim Associate Board Chair for Citizen Schools Illinois, a non-profit dedicated to closing the achievement gap by expanding the learning day for middle school students in under-resourced communities. Led board governance and strategic planning initiatives to strengthen organizational impact.

Head of Product Research

Klaviyo

Sept 2025 — Present

Leading realignment of team to inform product strategy. Previously led Analytics & AI Product Design (2023-2025) achieving 10x improvement in AI feature adoption and 120% over revenue targets. As Head of Design Research (2021-2024), established research practice and drove partnership with product analytics.

Team BuildingAI/ML ProductsProduct StrategyExecutive Leadership

Head of Design Research & Strategy

Blue Cross Blue Shield

Oct 2018 — Jun 2021

Built research and design strategy practice with 21 reports across interaction design, content strategy, and research. Championed design process across divisions, developed reuse strategies, and expanded team's role in product roadmap development. Transformed team from significant loss to profitable contributor. Received consecutive Stellar Star award nominations.

HealthcareTeam BuildingStrategyP&L Management

Independent UX Research Consultant

AutoDesk, Uptake, Jiobit, PerBlue, Pogotec

Apr 2012 — Oct 2018

Provided strategic UX research and product leadership across startups and enterprise. At Uptake, designed evidence solutions for data science predictions and led data literacy program. At AutoDesk, created mental models for construction planning software. At Pogotec, established A/B testing program. Additional strategic engagements with Jiobit and PerBlue.

Fractional LeadershipStrategic ConsultingStartup AdvisoryEnterprise

Principal Design Researcher

Motorola

Apr 2014 — Oct 2016

Led global A/B testing program generating $100M+ in increased revenues and savings. Established design research program across Lenovo and Motorola business units. Led company-wide effort for regular consumer feedback before product commitments. Conducted concept research preventing $2.5M in poor investments. Received Moto Bravo Award.

eCommerceA/B TestingConsumer ProductsCost Savings

UX Researcher (Contractor)

United Airlines

Oct 2012 — Mar 2014

Led site architecture research through project planning and work delegation including card sorting, remote tree testing, and lab studies. Introduced techniques to quantify qualitative findings for executive acceptance. Improved navigation by 10% for all core tasks via iterative research. Led account management research including competitor analysis, surveys, focus groups, and concept testing.

EnterpriseSite ArchitectureTravel IndustryQuantitative Methods

Senior UX Analyst

AIM Specialty Health (Elevance Health)

Oct 2011 — Oct 2012

Improved usability by 18% for radiology test ordering system. Created and demonstrated new interaction flows and information architecture through building widget library, enabling faster prototype development and consistent experiences. Collaborated with developers and stakeholders to promote user needs in technical specifications. Evaluated ROI opportunities for user experience.

Healthcare TechUsabilityClinical ToolsWidget Library

Research Assistant

Iowa State University

Jun 2006 — Oct 2011

Managed interdisciplinary team of student researchers while pursuing PhD in Human-Computer Interaction. Conducted independent user research of novel software applications. Developed new course on service design and HCI. Authored proposals for government and industry grants. Published peer-reviewed research on social networks, group dynamics, and interface design.

PhD ResearchTeachingGrant WritingPublications

User Experience Research Intern

Google

May 2007 — Aug 2007

Performed rapid user experience studies in agile development environment for Google News, an early predecessor to Google Design Sprints. Created novel testing strategy to understand product abandonment. Analyzed log files using Python to uncover abandonment patterns.

SearchRapid ResearchData Analysis

Engineer Intern

The Aerospace Corporation

May 2005 — Aug 2005

Wrote, designed and programmed via SQL and VB.NET a prototype interface for BeoNET satellite simulation program. Installed and documented debian package manager for Solaris 8. Wrote C++ code to parse image files for archival purposes. Granted secret clearance by US Department of Defense.

AerospaceSatellite SystemsSystems Programming

PhD, Human Computer Interaction, Sociology

Iowa State University

2008 — 2011

Doctoral research focused on human-computer interaction, social computing, and computer-supported cooperative work. Published research on social networks, group dynamics, and novel interface designs. Dissertation research on social representation in online platforms.

ResearchSocial ComputingCSCW

MS, Human Computer Interaction

Iowa State University

2006 — 2008

Master's research in human-computer interaction with focus on collaborative systems and interface design. Published research on pen-based groupware systems and 3D geovisualization with force feedback.

HCICollaborative SystemsInterface Design

BA, Computer Science and English Writing

DePauw University

2002 — 2006

Dual degree combining technical computer science rigor with communication and writing excellence. This unique combination of analytical and creative thinking laid the foundation for translating complex technical concepts into human-centered solutions.

Computer ScienceWritingLiberal Arts

Adjunct Professor

IIT Institute of Design

Jan 2018 — Present

Teaching data literacy and evidence-based design to graduate students in design program. Equipping students with skills to analyze quantitative research and facilitating collaboration between designers and data scientists. Focus on data-driven decision-making.

TeachingData LiteracyGraduate Education

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